Member Spotlight: Mike Esterman Celebrity Booker

Mike Esterman of Esterman Entertainment is a celebrity personal appearance agent who has booked everyone from Cindy Margolis and Mario Lopez to Fergie and Kevin Federline for private parties and events. He's been featured on E! Entertainment Television, CNN's Showbiz Tonight, and The Today Show as a guest expert.

I sat down with Mike Esterman to talk about how small businesses can hire celebrities to help with their marketing and publicity efforts:

Jordan McAuley: What does a celebrity personal appearance agent do exactly?

Mike Esterman: While celebrities may have more than one agent (theatrical, speaking, voice over, etc.), I'm a non-exclusive conduit who gets them booked at private parties, special events, club appearances, store and restaurant openings, etc. The only events I myself do not book celebrities for are fundraisers or charity events.

Jordan: Why should a small business owner go through a personal appearance agent like yourself as opposed to the celebrity's theatrical agent?

Esterman: One reason is because I actually answer the phone and will give you a quick answer. Sometimes you can't get the celebrity's theatrical agent on the phone. And if you do get them on the phone, in order to book the celebrity for an event they want to know all about your personal business: what your books look like, how your business operates, your background, etc. You can actually speak to me with one phone call and I don't ask as many questions.

Read the rest of Mike Esterman's Insider Interview here >>

To learn more, visit How To Hire A Celebrity For Your Event.

Or watch him on The Today Show with Matt Laurer here: